Case Study · Fintech Mobile App

Veya — designing a new Nigerian fintech from zero

Product strategy, UX and brand voice for a mobile fintech where trust, not features, decides who wins — onboarding, transfers, shareable receipts and progressive KYC.

Client

Veya

Role

Product Designer — branding, product strategy, research, UX/UI, design system, UX writing

Timeline

16 weeks · 4 discovery · 6 design & build · 6 closed beta

Platform

0 → 1 product · iOS & Android fintech app

Impact

94% transfer completion · 46% D30 retention · 0.9 support tickets per 100 users/week

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