A design system for a logistics platform
Design tokens, accessible dispatch components, and multi-carrier freight tracking systems built for scale.
I design products that earn trust, reduce friction, and drive growth.
With 5 years of experience across logistics, fintech, AI, SAAS, enterprise, and data-intensive products, I take a research-first approach to solving complex problems. From first principles to a shipped and tested interface, I turn intricate workflows into products that are clear, usable, and built to perform.
Projects and clients I've worked with: PilotX, InovaPulse SAS, ZyvaPay, Stackfront, and more.
Designing digital products across fintech, logistics, enterprise, SaaS, and data-intensive systems.
Digital products and experiences designed across web, mobile, B2B, SaaS, and operational platforms.
Reduction in task completion time through simplified workflows, IA, and interaction design.
Business value influenced through products designed for growth, operations, and customer adoption.
Design systems created or evolved to improve consistency, scalability, and design-to-development efficiency.
Critical workflows redesigned to help users find information, make decisions, and complete tasks faster.
Task success achieved across usability testing of key product journeys and complex workflows.
Industries explored through product design, including fintech, logistics, enterprise, healthcare, SaaS, and data platforms.
Design tokens, accessible dispatch components, and multi-carrier freight tracking systems built for scale.
People have money. They just can't find it. Designing financial clarity for the multi-wallet generation.
The model clears the easy 80% of identity documents; human reviewers verify the uncertain 20%.
Architected a content syndication engine across 7 platforms, scaling audience reach from 1.6K to 28K.
help reduce involuntary churn by an estimated 20–40%, based on comparable retention automation platforms.
improved brand value by 20–30% and reduced bounce rate by 40%. Keeping more startup founders engaged long enough to reach the consultation CTA.
A deep dive into the anticipated listing, why it matters to the Nigerian economy, and how retail users can prepare.
Explaining the complex macroeconomic mechanics following the CPI rebasing and its real-life purchasing power impact.
An editorial essay on the complicated, tender place attraction holds in long-standing platonic relationships.
I'm Kolawole Kayode, a product designer with 5 years of experience of helping startups turn complex ideas into intuitive digital experiences that users trust and businesses grow from. Over the last few years, I've partnered with teams across the US, UK, and Europe to design SaaS platforms, AI-powered products, mobility solutions, and high-converting websites. My work has contributed to reducing task completion time by 30%, decreasing onboarding friction by 25%, accelerating developer handoff by 40%, and achieving 95%+ design-to-production fidelity.
I earned a bachelor of engineering in civil engineering at the Federal University of Technology, Akure. Studying engineering taught me how to think in systems, solve problems with structure, and design with precision — principles that now shape the way I approach digital products today.
Currently, I'm designing enterprise logistics software at CargoExtra Logistics, where I help streamline complex operational workflows through thoughtful UX, scalable systems, and cross-functional collaboration.
"I think it is possible for ordinary people to choose to be extraordinary."
Designing meaningful digital experiences since day one.
Supporting Manchester United even longer.
When I’m not designing, you’ll probably find me staying conversant with happenings in the world on X (formerly Twitter), watching football or space exploration, and staying inspired by the future of technology and discovery.
Work across content strategy, brand building, audience development, and creative production; writing samples, articles, press mentions, and interviews.
Design tokens, accessible dispatch components, and multi-carrier freight tracking systems built for scale.
People have money. They just can't find it. Designing financial clarity for the multi-wallet generation.
The model clears the easy 80% of identity documents; human reviewers verify the uncertain 20%.
Architected a content syndication engine across 7 platforms, scaling audience reach from 1.6K to 28K.
help reduce involuntary churn by an estimated 20–40%, based on comparable retention automation platforms.
improved brand value by 20–30% and reduced bounce rate by 40%. Keeping more startup founders engaged long enough to reach the consultation CTA.
Demystifying how shares transition from seed angel rounds to secondary markets.
Deconstructing personalized annual recaps as high-velocity organic referral mechanisms.
Why posting consistently without commercial distribution architecture is just expensive noise.
On agency, self-authorship, and refusing to live as a supporting character in someone else's script.
The internet is part of the work. This is my little corner where I get to test instincts, write about growing up, and see what makes an idea travel.
I started The 20 Something Newsletter because I wanted somewhere to write honestly about being young, ambitious, confused, in love, out of love, figuring out work, and generally trying to build a life.
Read on Substack ↗Visual storytelling experiment exploring identity, Lagos living, and personal creative voice.
Micro-documentary detailing expenses, cultural nuances, and border road trips.
A vulnerable reflection on immigration, community dissolution, and grief in youth.
I'm currently taking on select content strategy advisory, editorial direction projects, and speaking engagements.
Whether you're launching a new venture, revamping your company's editorial publication, or looking for an impactful keynote talk, I'd love to connect.